What is SEO and how does it work?
Search engine optimization, or SEO, is a digital marketing technique that focuses on your website’s visibility in search results on search engines such as Google. When you understand how SEO works, you can employ a variety of strategies to improve your visibility (or rank) in search results.
SEO methods can be divided into two categories:
- – On-page SEO: Your website is the focus of all on-page SEO methods.
- – Off-page SEO: All off-page SEO tactics take place outside of your website.
Both on-page and off-page SEO aims to make your site more user-friendly and trustworthy. When search engine crawlers observe how user-friendly your website is, it increases the probability of your site ranking well for various searches.
Consider the following scenario: you have two websites, Website A and Website B.
Users using tablets and smartphones will have a difficult time accessing and using Website A because it isn’t responsive. Website B, on the other hand, is responsive, which implies that users on tablets, smartphones, and desktops will have a better experience.
It’s a simple decision for search engines to determine which website is more user-friendly: Website B
Of course, the operation of search engines is a little more complicated. Today, search engines consider over 200 distinct parameters when determining search results, which implies that many various factors influence your position in the results.
Why is SEO important to search engines?
What difference does it make to a search engine whether you use it or not? You don’t have to pay them, right? You’re not paying them, that’s correct… Others, though, are! So, the answer is that they care since advertising is how they generate money.
The search engine results page (aka SERP) is the page that appears when you input a search query. The SERP displays “organic results” as well as “pay-per-click” advertisements (or PPC). Organic results are those that are influenced by SEO, whereas PPC ads are paid advertisements.
You can’t pay Google or any other search engine to appear in the organic results.
The adverts on the page are how they make money. As a result, the better the results they provide, the more likely you and others will return to that search engine. The greater the number of people who use the search engine, the more adverts they can display and the more money they can make. Does that make sense?
Why is it important to understand how SEO works?
The Internet has effectively placed the entire world at our fingertips. We are frequently only a few clicks away from practically any information we require. People use the internet to find information, services, and products, among other things.
Consider the last time you thought, “I should really study up how search engine optimization works.”
You understood exactly what you needed to do: You went online and looked up “how does SEO works?”
So, what did you do after that?
At least initially, you probably clicked on one of the first few results. You probably hit the back button and went down the page until you found what you were searching for if you didn’t find a site that fit your expectations.
If your site isn’t correctly optimised, it’s logical to assume you’re only showing up on the first page for branded search searches – however this may or may not be the case, depending on your company’s name.
That means individuals who are unaware of your existence but are seeking for someone similar to you will never find you, and you will never get the opportunity to explain why you are better than the competition.
You’re giving up leads if you don’t use SEO.
The good news is that you’re making things very simple for your competition who are optimizing their website for search engines. They probably adore you since you didn’t fight back.
So, what difference does it make how search engines give results? You should absolutely do so!
From a technical perspective, an explanation on how does SEO works?
So now that you understand why search engines work so hard to offer you with excellent results and why you should care, let’s take a closer look at how SEO works.
There are spiders in search engines – not the nasty sort, but the automated robot type.
These spiders gather a variety of information about your website and the pages that make it up. This enables them to quickly decide when a searcher should be sent a page from your site. Page speed, title tags, social signals, internal linking, backlinks, and other factors are gathered.
There are a lot of things to consider and activities that can be made to try to optimise a website with over 200 ranking variables considered by Google in their algorithm. On-page and off-page ranking elements influence how well your site is optimised and, as a result, how well it ranks.
The on-page factors are precisely that: things that are on the page. Title tags, content, site performance, page URLs, image alt tags, internal linking, and more are all part of this. Off-page variables, on the other hand, are nearly totally dependent on external links to your site.
It’s vital to remember that these bots are computer programmers rather than real people.
As you may expect, this implies that they have certain restrictions.
They can’t browse a website like you or me since they don’t see it; instead, they crawl its code. This implies they can’t view photos or movies, and dazzling designs or audio snippets won’t excite them.
In reality, they are incapable of comprehending stuff in the same way that we do!
Now that you understand how SEO works, put it to work for you!